OurCulture

Two people wearing gloves and jackets plant a young tree outdoors. One holds the trunk upright while the other steadies the root ball. Both appear focused, and one smiles and wears yellow sunglasses.

A man in an orange shirt and blue hat stirs a large pot of food outdoors under a tent, wearing blue gloves. A Dollar General sign and trailer are visible in the background.

A smiling child in a camouflage jacket and a man in a festive green sweater with reindeer antlers pose together at a cheerful indoor event.

TOGETHER, WE MAKE A DIFFERENCE

At Dollar General, you’ll find a workplace built on respect, support and opportunity to grow. We show up for our communities just like we’ll show up for you and your career. That’s because our mission of Serving Others extends to our team, too. We know our unique ideas, voices and perspectives make us stronger, so no matter who you are, you’re welcome here.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Did You Know? Our Employee Assistance Foundation has provided hope, help and financial support when our employees face hardship for more than 20 years.

Develop 2 LEAD Sponsorship

Our year-long Develop 2 LEAD Sponsorship pairs director-level employees with officer-level mentors to further enhance emerging leaders' professional development and advancement readiness.

Two men with beards pose together indoors, smiling. Both wear name tags and casual clothing—a black sweater and a gray pullover. The background is softly lit and neutral.

Four people stand smiling in front of a yellow Dollar General backdrop, each wearing ID badges and casual-professional attire.

Two women smiling, standing side by side in a conference room with tables, papers, and name tags visible. Both are wearing casual clothes and appear happy, with bright lighting and empty chairs in the background.

Support for All

At Dollar General, we foster a culture where every associate feels valued, connected and empowered to grow. By embracing unique contributions and building strong relationships, we create a sense of belonging that drives success for our teams, customers and communities. Employees of all backgrounds are welcome to join all of our Employee Resource Groups

DG DGYP

Encouraging our team members who are starting their careers with our extensive network and professional development opportunities.

DG EQUAL

Creating an open and safe space for LGBTQIA+ team members while promoting inclusion throughout our company.

DG AAERG

Uplifting our African American team members with networking and development opportunities.

DG SERVE

Celebrating our veterans, active-duty military and their families through support and community outreach.

DG WPN

Connecting women through lunch-and-learns, seminars, networking events and community projects.

DG HOLA

Promoting professional growth, recruiting, cultural awareness, networking and community outreach for our Hispanic and Latino team members.

A diverse group of people pose indoors, smiling and holding children’s books, in front of a yellow “Dollar General” backdrop. Some wear Dollar General shirts and lanyards.

Four people wearing conference badges stand together and smile under a large “WELCOME!” sign at an indoor event, with sponsor logos and colorful decor in the background.

Seven people stand outside a building with a VA sign. Six wear yellow camo shirts and one wears a yellow shirt. They are smiling and posing together near some bushes and flowers.

A smiling Dollar General employee holds a yellow shopping bag toward the camera while standing at the checkout counter, with shelves of cigarettes and other products in the background.

A large group of people in black shirts pose indoors, smiling and raising their hands. They hold signs reading “Dollar General,” “No Child Wet Behind,” and “We Volunteer.” The setting has brick walls in the background.

Three people stand and laugh together outside a building with large windows. They appear to be enjoying a light-hearted conversation. All are casually dressed and facing each other, smiling.

At Dollar General, we foster an environment where employees and customers feel valued

and are able to bring their whole selves to Dollar General each day. We’re committed to respecting and embracing the differing experiences and perspectives we all bring to the table. With such a bright future ahead of us, we’ll continue to collaborate to reach new customers, promote an inclusive culture and live our values of giving back.

Todd Vasos

Chief Executive Officer

A Look Inside

A man in camouflage holds a child and walks hand-in-hand with a girl and a woman through a sunny park, their backs to the camera, surrounded by green grass and trees.

Seven people stand together smiling in front of a “DC Serve Military Employee Resource Group” backdrop. One man in the center has a prosthetic leg and is notably taller than the others.

Serving Those Who Have Served

We employ around 5,000 veterans and are committed to supporting them and their families however we can, including:

Exclusive DG store discounts for active military, veterans and immediate family members
Operation Stand Down Career Recon partner to support the transition to civilian careers
United Through Reading partner to help families stay connected during deployment

Our History

From our beginnings as one small Store in Kentucky to our growing locations across the U.S., explore how far we’ve come and all the excitement still to come.

Black-and-white photo of a brick building labeled “J.L. TURNER WHOLESALE - NOTIONS.” Four classic cars are parked in front. The lower sign reads “MERCHANDISE.” The scene appears to be from the mid-20th century.

1939

Dollar General is founded, starting out as J.L. Turner and Son Wholesale

A large crowd of people stands outside a Dollar General Store, looking toward the entrance under a large sign. One person holds a patterned umbrella. The image is black and white.

1955

Opened first Dollar General store in Springfield, Kentucky

A large crowd gathers in front of a Dollar General Store on a city street; many people stand on the sidewalk and street, with numerous vehicles parked nearby.

1976

Exceeded annual sales of $100M for the first time

People in yellow shirts sit by a large, three-tiered cake float with “HAPPY BIRTHDAY DOLLAR GENERAL” on it. A clown in bright clothes and a pointed hat sits on the right side of the float.

1989

Celebrated our 50th anniversary with 1.3K Stores and 7K employees

A woman and a young boy sit closely together reading a book. The boy wears dinosaur pajamas and focuses on the pages, while the woman looks at him, smiling gently. A painting is visible in the background.

1993

Launched our Literacy Foundation to help people of all ages pursue their educational goals

A cashier scans items at a Dollar General while a smiling shopper pays. Another adult and a child wait with groceries and yellow Dollar General bags on the counter in a brightly lit store.

1999

Recognized on the Fortune 500 list for the first time (ranked #459)

Five store employees stand smiling in front of a “Health & Beauty” section at a retail store, wearing black or blue uniforms with name tags, surrounded by shelves of products.

2005

Established our Employee Assistance Foundation to support employees facing hardships

Two women smiling and standing close together indoors. One wears a yellow name tag and a black blazer, while the other wears a blue shirt and black blazer. Shelves with products are blurred in the background.

2020

Opened first two pOpshelf stores

Modern building with large glass windows and brick accents, featuring a courtyard with trees, sculptures, and a green lawn in the foreground. The sky is clear and bright.

2021

Entered the Top 100 on the Fortune 500 list (ranked #91), reflecting our exceptional growth

Front entrance of a Dollar General store with a green “Mi Súper” sign above the yellow “Dollar General” sign on a yellow building exterior.

2023

Expanded internationally into Mexico by opening the first Mi Súper Dollar General store

A woman and a boy leave a Dollar General store, each carrying plastic bags with purchases. They are smiling at each other as they exit through the automatic doors.

Today

We’re growing faster than ever, reaching new customers and building teams ready for what’s next

0

donated to local and national philanthropies

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contributed through the Employee Assistance Foundation

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consecutive years on the U.S. Veteran’s Magazine’s Top Veteran-Friendly Companies List

Dollar GeneralBy The Numbers

Statistics are based on 2025 data

DG Stories

Smiling woman with shoulder-length dark hair, wearing a navy blazer and white collared shirt, standing outdoors with a blurred background of greenery and flowers.

What I love most about working here is serving every chance I get. I lead the Community Engagement Committee for our African American Employee Resource Group, and it’s an experience I’m glad I said yes to.

Rhonda K.

Facilities Maintenance Coordinator

Woman with long dark hair, wearing a navy blue collared shirt, smiles in front of a white wall with a partially visible yellow and black “General” sign.

Recognizing achievements, big or small, is a priority because appreciation drives motivation and unites our DG team. For me, creating a welcoming and inclusive workplace is what makes our culture thrive.

Oliannie V.

HR Assistant-DC

Keep Exploring

A group of volunteers wearing matching “Serving Others” shirts and yellow sunglasses pose and smile together outside at a construction site on a sunny day.

Serving Others

Learn how you can get involved and make a difference.

Explore Serving Others